Bootstrapped and Bold: HeartMyCare Empowers Nurses and Patients with Grassroots Innovation
- Caremiga Leadership
- Jan 6
- 2 min read
PRESS RELEASE
FOR IMMEDIATE RELEASE
Release Date: January 6, 2025
A Nurse-Led Startup Reinvents Healthcare Recognition by Focusing on Individual Impact—No VC Strings Attached
CORNELIUS, NC — January 6, 2024 — HeartMyCare, a recognition app designed for nurses and patients, is proving that grassroots innovation can disrupt an industry traditionally driven by top-down solutions. Bootstrapped, independently owned, and led by a nurse, HeartMyCare takes a unique approach to improving healthcare morale and patient outcomes—by empowering individuals rather than institutions.
At a time when workforce burnout and staff shortages are at crisis levels, HeartMyCare offers a free, simple platform that enables patients to provide real-time feedback and heartfelt recognition to their nurses. This personal, patient-centered feedback boosts morale and strengthens connections at the bedside, which studies show improves retention and care quality.
What sets HeartMyCare apart from other healthcare innovations is its intentional independence:
No Venture Capital: By remaining self-funded, HeartMyCare ensures its mission—empowering nurses and patients—comes first.
Grassroots Growth: The app bypasses complex institutional systems, allowing nurses to share their unique HeartMyCare handle directly with patients for immediate recognition.
Scalable Impact: Recognition has a direct effect on job satisfaction and retention, benefiting both nurses and the patients they serve.
“We built HeartMyCare to address a crisis at its core—supporting the people delivering care and the patients receiving it,” said Brian Shaw, Founder and CEO of Caremiga. “We didn’t want funding strings or institutional barriers to get in the way of a tool that nurses and patients can use today. That’s why we put this app directly in the hands of individuals, for free, and let it grow from the bedside up.”
Empowering Nurses, Enriching Patient Outcomes
The app features an intuitive system that allows patients to rate nurses using “hearts” instead of stars, write comments, and identify areas of strength—all through a nurse’s unique HeartMyCare handle. For nurses, this recognition fosters validation, connection, and joy in their work. For patients, it offers an easy way to express gratitude and feel heard.
Key Features Include:
Patient Empowerment: A simple, intuitive platform for expressing appreciation.
Improved Patient Experience: Recognizing caregivers improves morale and, in turn, care outcomes.
Nurse Recognition and Growth: Real-time feedback validates and celebrates nurses while highlighting their strengths.
A Grassroots Revolution in Healthcare
Unlike many tech-driven solutions that rely on institutional buy-in, HeartMyCare grows organically through nurse and patient connections, demonstrating the power of individual action to drive systemic change.
“This is healthcare innovation without the middleman,” said Brian Shaw. “It’s not about profits; it’s about people. And it’s working.”
About HeartMyCare
HeartMyCare is the flagship product of Caremiga, a nurse-led company dedicated to empowering the healthcare workforce. Designed by nurses for nurses, HeartMyCare improves morale, fosters patient connection, and drives better outcomes through recognition and feedback. Bootstrapped and free, it offers a new model for healthtech innovation: grassroots growth, individual empowerment, and mission-driven impact.
To learn more, visit Caremiga.com.
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